Project Benefits Organic Distributor
By: Pieter Ploeg, The Netherlands (YIP 2009–2010)
Eosta's Nature & More is still harvesting the fruits of a YIP-ie media project at Sense Festival (June 2010).
For Sense Festival YIP collaborated with a campaign called Nature and More from an organic food distribution company called Eosta.
YIP participants approached Nature and More with the question how they could support the cause and vision of Nature and More in return for organic fruits and vegetables for the Sense Festival. Nature and More responded positively and invited YIP to work with Social Media to contribute to the growing conversation between producers and consumers of organic food.
YIP participants formed a think tank and came up with a short movie concept. A small team interviewed 15 participants of Sense Festival about "Good Food", and also made some suggestions for the Nature and More campaign, on how they could use Social Media for their cause. Watch the movies
On of the effects of this campaign was a Nature and More Facebook Page, that was launched during Sense Festival and now has about 180 fans!
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